Vanguard
Vanguard is the INSIGHT application that analyses markets, competitor client lists, and target accounts to show where value is limited and where unnecessary risk is created. It provides independent confirmation of digital fundamentals at scale, generating a Scorecard with A to E grading that helps commercial teams act with confidence.
What Vanguard analyses
• Sectors and industries.
• Competitor client portfolios.
• Target account lists.
• Site-level fundamentals affecting value and risk.
Vanguard highlights opportunity that is often missed or delayed. Agencies no longer need to rely on scattered free tools or random diagnostics.
Why Vanguard matters to agencies
• Helps agencies control the commercial conversation.
• Provides new evidence that stands out in outreach.
• Identifies where clients need help to increase value or reduce unnecessary risk.
• Gives an early mover advantage using new technology.
• Supports sector disruption by setting new expectations for clarity.
Vanguard positions agencies at the forefront. They lead with insight that matters to executives rather than technical output that needs translation.
How agencies use Vanguard
• PR and sector commentary based on market insight.
• Direct mail to senior roles supported by evidence.
• Campaign development that aligns to real-world need.
• Pre-pitch planning supported by sector clarity.
Vanguard helps agencies open senior doors. It shows who needs help and why.
Grading and priority
A to E grading provides fast interpretation. A signals acceptable performance. E highlights significant need. The Scorecard identifies where value is limited or unnecessary risk is created, giving a clear starting point for targeted support.
Next step
Vanguard identifies priority accounts. confirm supports focused discussion on one account to convert into scope and delivery.
