Discovery

Discovery is a revenue-generating service that uncovers hidden ‘Zombie Websites’ - giving agencies a powerful value-add for clients, opening doors to wider projects, and positioning you as the partner who finds and fixes what others miss.

Discovery is an application of ACTIVE that uncovers the hidden digital estate - the sites organisations don’t know exist, but which still carry risk.

These so-called “Zombie Websites” accumulate over time through legacy projects, expired campaigns, departmental initiatives, or abandoned sub-domains, yet continue to consume resources and expose the organisation.

Earn today:

Using the intelligence to create a master profiling from present websites, using Ai to profile content of linked and associated website and mapping of domains and IP matches. Take to clients, Ai / innovation, identifying the unknown, and then project manage clean up / site removal.

Why it matters:

  • Scale of the unknown: Audits show that around 32% of websites in government and public sector, and 41% across commercial organisations, are not visible to their own digital teams.
  • Cost impact: Unknown sites consume hosting, licences, and maintenance spend without delivering value.
  • Brand and compliance risk: Out-of-date content damages reputation and creates exposure around privacy and accessibility.
  • Cyber risk: An estimated 18% of hacks or unauthorised access originate from websites outside digital team control.

How it helps:

  • Uses AiSC’s AI engine to build a profile of the known and unknown estate.
  • Identifies up to 85% of unknown sites, surfacing hidden risks and costs.
  • Provides organisations with a structured view of their true footprint, including active, legacy, and unmanaged websites.

About us

AAAnow is The Digital Confidence Company. We use AI to reduce manual effort across digital operations – from executive reporting to diagnostics and content correction.

With 25+ years of automation experience, we help organisations deliver faster, more compliant, continuously improving websites – giving you the clarity, control, and confidence to move forward.

25 year anniversary

This website, all of its content and any/all documents offered directly or otherwise, should be considered as introduction, an overview and a starting point only – it should not be used as a single, sole authoritative guide. You should not consider this legal guidance. The services provided by AAAnow are based on general best practices and on audits of the available areas of websites at a point in time. Sections of the site that are not open to public access or are not being served (possibly due to site errors or downtime) may not be covered by our reports. Where matters of legal compliance are concerned you should always take independent advice from appropriately qualified individuals or firms.